46
hot water bag
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.61avg listing price — sweet spot $15–$100
Price range
Great$8.10–$67.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$99K$99K/yr · 52K searches
Review moat
Bad9,402.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.8%90-day search growth — must beat 0% to launch