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energy gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$116.54avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,415.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay$124K$124K/yr · 20K searches
Price range
Bad$9.63–$502.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price