57
diffuser
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good793.01avg incumbent reviews — the moat a new listing must climb
Market size
Good$439K$439K/yr · 316K searches
Avg price
Good$152.76avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$15.40–$901.28cheapest to priciest tracked listing — scored on the share inside $15–$100