38
comfort baby
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$46.50avg listing price — sweet spot $15–$100
Price range
Okay$12.80–$188.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,476.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 10K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand