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close up toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great240.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.17–$26.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 52K searches
Brand share
Bad100%top-5 brand share — brand-locked demand