67
ant killer
Worth a lookShows demand growing +234.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+234.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$81.61avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$269K$269K/yr · 81K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$8.77–$281.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,267.78avg incumbent reviews — the moat a new listing must climb