49
alcohol spray
Skip itSoft demand (-4.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible99.44avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.72avg listing price — sweet spot $15–$100
Price range
Great$8.32–$89.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$194K$194K/yr · 141K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier