52
water
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($5.03–$14.64) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 2.5M searches
Review moat
Good756.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.68avg listing price — sweet spot $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Price range
Bad$5.03–$14.64cheapest to priciest tracked listing — scored on the share inside $15–$100