38
water 600ml
Skip itPrices mostly outside the sweet spot ($7.46–$13.64) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good915.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 26K searches
Price range
Bad$7.46–$13.64cheapest to priciest tracked listing — scored on the share inside $15–$100