51
vanilla extract
Worth a lookShows low returns (0.4%), but soft demand (-11.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$25.13avg listing price — sweet spot $15–$100
Price range
Great$0.94–$102.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great451.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$168K$168K/yr · 139K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.0%90-day search growth — must beat 0% to launch