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protein chips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$63.00avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+49.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,119.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.59–$211.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 22K searches
Brand share
Bad100%top-5 brand share — brand-locked demand