52
gluten free
Worth a lookShows low returns (0.4%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great195.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.35–$62.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 122K searches