56
coconut water
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$47.65avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great345.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.1%90-day search growth — must beat 0% to launch
Market size
Good$317K$317K/yr · 228K searches
Price range
Okay$1.92–$211.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad97%top-5 brand share — brand-locked demand