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thermal socks
Skip itSoft demand (-87.5% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$24.62–$97.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.36avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,352.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 70K searches
Growth
Bad-87.5%90-day search growth — must beat 0% to launch