41
sweatpants men
Skip itHigh returns (13.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$85.22avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$15.68–$183.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,582.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 180K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad13.4%return rate — above 5% kills the launch gate