55
sunglasses
Worth a lookShows a $2.2M/yr market, but prices mostly outside the sweet spot ($14.30–$2671.55) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 2.5M searches
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Avg price
Okay$225.62avg listing price — sweet spot $15–$100
Review moat
Okay3,398.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$14.30–$2671.55cheapest to priciest tracked listing — scored on the share inside $15–$100