60
rain coat
Worth a lookShows demand growing +93.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+93.1%90-day search growth — must beat 0% to launch
Avg price
Great$66.34avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$14.11–$201.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay2,953.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 36K searches