32
ms.+rachel
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$118.66avg listing price — sweet spot $15–$100
Market size
Good$293K$293K/yr · 64K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,758.73avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Okay$32.12–$256.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price