41
lab coat
Skip itHigh returns (16.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Avg price
Good$112.53avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,138.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay$36.86–$214.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 160K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad16.2%return rate — above 5% kills the launch gate