39
jacket for men
Skip itHigh returns (15.8%) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$106.18avg listing price — sweet spot $15–$100
Market size
Good$577K$577K/yr · 1.6M searches
Review moat
Okay3,098.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad$44.31–$326.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
Returns
Bad15.8%return rate — above 5% kills the launch gate