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hoodies & sweatshirts
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$77.25avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay$11.65–$231.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$77K$77K/yr · 1.0M searches
Review moat
Bad15,994.93avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Returns
Bad17.1%return rate — above 5% kills the launch gate