40
football shoes
Skip itHigh returns (23.1%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great159.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$133.50avg listing price — sweet spot $15–$100
Price range
Okay$19.93–$337.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 477K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad23.1%return rate — above 5% kills the launch gate