37
door draft stopper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$55.75avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$10.00–$112.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 642K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,586.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand