41
clarks
Skip itHigh returns (17.9%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$172.95avg listing price — sweet spot $15–$100
Review moat
Okay1,591.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$182K$182K/yr · 555K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Price range
Bad$11.30–$595.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad17.9%return rate — above 5% kills the launch gate