35
blueberry
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,090.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$150.27avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$206K$206K/yr · 127K searches
Price range
Bad$6.87–$499.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf