45
beanie
Skip itSoft demand (-68.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.58avg listing price — sweet spot $15–$100
Price range
Great$9.14–$110.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 120K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,760.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-68.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand