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adidas shoes women
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$143.04avg listing price — sweet spot $15–$100
Review moat
Good1,183.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$197K$197K/yr · 1.3M searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Price range
Bad$16.84–$421.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad11.6%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale