46
whoop 5.0 band
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great413.29avg incumbent reviews — the moat a new listing must climb
Market size
Good$524K$524K/yr · 151K searches
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$227.53avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$48.85–$1453.17cheapest to priciest tracked listing — scored on the share inside $15–$100