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travel essentials
Worth a lookShows demand growing +162.6% this quarter, but weak search conversion (0.8%) keeps it on the watch list.
Growth
Incredible+162.6%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$61.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$8.86–$175.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$227K$227K/yr · 438K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,167.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale