38
ssd
Skip itPrices mostly outside the sweet spot ($249.99–$626.08) — this niche doesn't clear our bar today.
Market size
Incredible$2.5M$2.5M/yr · 1.6M searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,173avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$391.69avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$249.99–$626.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price