51
speaker
Worth a lookShows beatable incumbent ratings (4.3★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$667K$667K/yr · 725K searches
Avg price
Good$170.20avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Price range
Bad$15.26–$520.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad20,609.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price