27
nb north
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$99.77avg listing price — sweet spot $15–$100
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$77.93–$144.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,548.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand