35
motherboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good512.18avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$287K$287K/yr · 580K searches
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$617.51avg listing price — sweet spot $15–$100
Price range
Bad$237.03–$1122.44cheapest to priciest tracked listing — scored on the share inside $15–$100