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majesty case
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible38.29avg incumbent reviews — the moat a new listing must climb
Growth
Great+72.7%90-day search growth — must beat 0% to launch
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$185K$185K/yr · 109K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$404.45avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$269.71–$606.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price