44
iphone 16 plus case
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.71avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.13–$128.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,535.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 122K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.7%90-day search growth — must beat 0% to launch