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iphone 15 pro case
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.84avg listing price — sweet spot $15–$100
Price range
Incredible$15.22–$77.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$92K$92K/yr · 110K searches
Review moat
Bad9,534.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand