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iphone 14 pro case
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.39avg listing price — sweet spot $15–$100
Price range
Great$13.34–$89.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 134K searches
Review moat
Bad6,751.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch