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iphone 12 case
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.08avg listing price — sweet spot $15–$100
Price range
Great$14.26–$49.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,696.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 64K searches