32
ipad pro 11 inch case
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Great$78.50avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$14.27–$278.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,402.12avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 67K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale