30
iem
Skip itPrices mostly outside the sweet spot ($61.45–$1187.25) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,263.84avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$249.42avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 129K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$61.45–$1187.25cheapest to priciest tracked listing — scored on the share inside $15–$100