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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$460K$460K/yr · 124K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,946avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1161.46avg listing price — sweet spot $15–$100
Price range
Bad$337.45–$1801.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price