49
fold 7 case
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great322.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$127.38avg listing price — sweet spot $15–$100
Market size
Okay$175K$175K/yr · 93K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
Price range
Bad$32.35–$413.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.7%90-day search growth — must beat 0% to launch