40
displayport
Skip itSoft demand (-0.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.58avg listing price — sweet spot $15–$100
Price range
Good$19.46–$137.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$150K$150K/yr · 82K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,476.5avg incumbent reviews — the moat a new listing must climb
Signals High Price