38
chromecast
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$436K$436K/yr · 155K searches
Review moat
Good1,300.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Avg price
Okay$260.01avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$104.74–$520.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price