32
beats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Market size
Okay$159K$159K/yr · 122K searches
Review moat
Bad4,021.15avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$483.77avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$153.28–$801.65cheapest to priciest tracked listing — scored on the share inside $15–$100