37
b850
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great183.05avg incumbent reviews — the moat a new listing must climb
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Market size
Good$459K$459K/yr · 176K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$789.47avg listing price — sweet spot $15–$100
Price range
Bad$564.25–$1097.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price