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b650
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+55.8%90-day search growth — must beat 0% to launch
Review moat
Good622.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$554K$554K/yr · 469K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$657.32avg listing price — sweet spot $15–$100
Price range
Bad$423.55–$1085.16cheapest to priciest tracked listing — scored on the share inside $15–$100