52
tape
Worth a lookShows low returns (0.7%), but soft demand (-11.5% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.96–$29.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,399.68avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$117K$117K/yr · 145K searches
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier