25
survival kit
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good933.38avg incumbent reviews — the moat a new listing must climb
Avg price
Good$155.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$33.67–$343.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 15K searches
Growth
Bad-80.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale