39
smoke detector
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$161.36avg listing price — sweet spot $15–$100
Review moat
Good1,432.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$39.26–$455.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$43K$43K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price